Thoughts turn to travel
As lockdown measures continue to be lifted, my thoughts are straying towards travel again. Technically, it’s not been far from my mind – though work has thinned, I have been writing for clients throughout.
At first, my work focused on Russia. Just back from St Petersburg on assignment for Morning Calm, I crafted the piece that promises to be the most lucrative I’ve ever written; though pay has been delayed until July, I remain hopeful I’ll receive what’s due eventually. But this was never a great time for any in-flight magazine, and Korean Air will leave that special edition in the seat pockets of their aircraft for the remainder of 2020. The fate of the magazine beyond this year is uncertain.
Some of my regular clients reworked their product, and I needed to adapt with them. I’ve written regularly for The Discoverer for a while now, but instead of round-up pieces on destinations, they sought inspiration in the form of Staycation topics such as cooking and gardening. So I’ve been reliving some of my favourite global dishes writing guides to Yassa Poulet, ceviche, Bouillabaisse and Yassa poulet. Even the humble English roast dinner – as much of the audience is American, to them it’s a travel experience, though to my husband there’s always an uncomfortable wait to see if my Yorkshires have collapsed.
While I have continued to write and edit content for Mundana’s blog without a break, other clients have started to get back in touch over the last couple of weeks. As COVID numbers fall in many parts of the world, I’ve been asked to refresh web content and create new posts for clients such as Just Go Russia and Hotels.com. That’s encouraging, but dampened by the realisation that for some, the economic bite of the pandemic has been exceptionally nasty. I know that my Caribbean client is holding off for now and hope that the Icelandic businesses I’ve worked for come out the other side now tourism is tentatively resuming.
All the while I have one eye on the FCO travel advisories. My annual travel insurance is renewed and ready to use. My suitcase has been dusted off (we’re renovating, everything needs dusting off, all the time). And instead of ignoring those flight deals and emails from hotel PRs, I’m starting to read them again. I’m not quite ready to travel yet, let alone book, but I’m becoming more confident that the end of 2020 won’t be as dismal on the travel front as the middle. How about you?
Interesting times aren’t they? Sounds like you have been to some fabulous locations and have a great job so hopefully the world of travel will start recovering very soon. I think it’s going to take a little while unfortunately but it will return in some form or another. I don;t we’ll plan anything outside of the UK this year but you never know.
June 25, 2020 at 4:52 pm
They sure are. It will be interesting to see how the rest of the year pans out.
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June 25, 2020 at 6:10 pm